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The beauty industry is one of the biggest service oriented businesses equally balancing with fashion's most sought after labels.
More often the top brands carry both products and oftentimes , the beauty and skincare including the perfume line even goes beyond fashion , as it is more salable than the latter. As the more popular names lead on and create that signature, salons embrace beauty that goes beyond make up, but more so with the works of enhancing ones physical attributes.
In Cebu , the best salons take pride by bringing in international mix of hairstylists and artists while they present different styles of services , all of them promote beauty and a stylish lifestyle that Cebuanos learned to love.
 For almost 20 years now, Jonas Borces remained a by word among beauty queens, models, and everyone who wanted beautiful hair. His volume straight treatments were popularized and endorsed by Miss Cebu beauty queens and local media celebrities alike, with the whole circuit buzzing about it making his name synonymous to beautiful straight hair. His salon operates almost 24/7 , with clients lining up till 12:00 midnight just waiting for their intended service for hair.
Jonas Borces' growing glory recently came to full circle when he was offered to open a salon at the newly reinvented and Swiss operated Movenpick Hotel at Punta Engano Mactan Island, Cebu where he caters to the hotels in house guests and an exclusive by appointment clientele that simply loves a more personalized touch of hand by Jonas himself. I caught up with this prolific stylist just recently in his posh and polished space at the hotel creating wonders for VIPs getting ready for the Halloween party. With this new branch , Jonas Borces Beauty Room for men and Women , he opens a new high end market that will definitely experience personalized beauty make overs and more than the average salon service. Both in house guests, be it local or foreign , and a number of loyal clients visit the salon, day in day out
Aside from managing two salon branches , juggling up fashion shows and photo shoots , he devotes his time supporting designers and beauty queens in every endeavor possible. Talk about working with pleasure, Jonas never fails to impress everyone. As the founding president of MUAC , Makeup Artists Association of Cebu, Jonas spearheads community outreach programs alongside Cebu's top hairstylists and makeup artist friends aimed at uplifting beauty consciousness through social awareness relevant to the changing times of fashion and beyond.
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